Measuring marketing performance
According to a study conducted in 2001 by Accenture, 68% of the marketing executives in U.S and U.K acknowledged the fact that their company was not able to measure the marketing campaign Return on...
View ArticleThe World’s Most Innovative Companies 2010
“The World’s Most Innovative Companies 2010” report was recently published by Fast Company. It reports analyzes over 250 companies, including more than 75 non-U.S. businesses, and emphasizes the Top 50...
View ArticleEmployer Brand Strategy (EBS) Summit, Asia 2012
Independently organized by LinLead, Employer Brand Strategy (EBS) Summit, Asia 2012 will take place on 12-14 December, 2012 at The Renaissance Shanghai Pudong Hotel in China, as China and Asia’s...
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